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- 题名/责任者:
- Consumers / Eric Arnould, Linda Price, George Zinkhan.
- 版本说明:
- 1st ed.
- 出版发行项:
- Boston : McGraw-Hill, c2002.
- ISBN:
- 0256133603 (alk. paper)
- 载体形态项:
- xviii, 750 p. : col. ill. ; 25 cm.
- 个人责任者:
- Arnould, Eric J.
- 附加个人名称:
- Price, Linda.
- 附加个人名称:
- Zinkhan, George M. (George Martin)
- 论题主题:
- Consumer behavior.
- 论题主题:
- Consumer behavior-United States.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and indexes.
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