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- 题名/责任者:
- Marketing management / Michael R. Czinkota, Masaaki Kotabe.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Australia : South-Western College Pub., c2001.
- ISBN:
- 0324022034 (hardcover)
- 载体形态项:
- xxv, 598 p. : col. ill. ; 28 cm.
- 个人责任者:
- Czinkota, Michael R.
- 附加个人名称:
- Kotabe, Masaaki.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing-Management-Case studies.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references and indexes.
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