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题名/责任者:

Marketing : an international perspective / Philip R. Cateora, Susan M. Keaveney.

版本说明:

6th ed.

出版发行项:

Homewood, Ill. : Irwin, 1987.

ISBN:

0256036403

载体形态项:

xi, 839 p. : ill. ; 23 cm.

丛编题名:

Irwin perspectives in international business

个人责任者:

Cateora, Philip R.

附加个人名称:

Keaveney, Susan M.

论题主题:

Export marketing.

论题主题:

Export marketing-United States.

中图法分类号:

F74

书目附注:

Includes bibliographical references and index.

豆瓣简介：