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Online Public Access Catalogue

题名/责任者:

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

出版发行项:

New York : McGraw-Hill, c1992.

ISBN:

0070067570

载体形态项:

xix, 488 p. : ill. ; 24 cm.

丛编题名:

McGraw-Hill series in marketing

个人责任者:

Bowersox, Donald J.

附加个人名称:

Cooper, M. Bixby.

论题主题:

Marketing channels-Management.

论题主题:

Business logistics.

论题主题:

Physical distribution of goods.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. 458-459) and index.

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