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题名/责任者:

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

版本说明:

4th ed.

出版发行项:

New York : McGraw-Hill, c1993.

ISBN:

0070387672

载体形态项:

xxiii, 788 p. : ill. (some col.) ; 27 cm.

丛编题名:

McGraw-Hill series in marketing

个人责任者:

Loudon, David L.

附加个人名称:

Della Bitta, Albert J.

论题主题:

Consumer behavior.

论题主题:

Consumer behavior-United States-Case studies.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references (p. 733-782) and index.

豆瓣简介：