MARC状态：已编 文献类型：西文图书 浏览次数：83
- 题名/责任者:
- Consumer behavior and the practice of marketing / Kenneth E. Runyon.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Columbus : C. E. Merrill Pub. Co., c1980.
- ISBN:
- 0675081599
- 载体形态项:
- xv, 486 p. : ill. ; 26 cm.
- 个人责任者:
- Runyon, Kenneth E.
- 论题主题:
- Marketing research.
- 论题主题:
- Consumers.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references and indexes.
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