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Online Public Access Catalogue

题名/责任者:

Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis.

出版发行项:

New York : McGraw-Hill, c1993.

ISBN:

0070102988

载体形态项:

xii, 532 p. : ill. ; 25 cm.

丛编题名:

McGraw-Hill series in mass communication

个人责任者:

Carroll, Raymond L.

附加个人名称:

Davis, Donald M.

论题主题:

Broadcasting-United States-Planning.

论题主题:

Radio programs-United States-Planning.

论题主题:

Television programs-United States-Planning.

中图法分类号:

G229.1

书目附注:

Includes bibliographical references (p. 506-511) and index.

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