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- 题名/责任者:
- Computer-aided marketing and selling : information asset management / Robert Shaw.
- 出版发行项:
- Oxford : Butterworth-Heinemann, 1991.
- ISBN:
- 0750600705
- 载体形态项:
- vii, 223 p. : ill. ; 24 cm.
- 丛编说明:
- Marketing series
- 个人责任者:
- Shaw, Robert.
- 论题主题:
- Direct marketing-Data processing.
- 论题主题:
- Data base marketing.
- 论题主题:
- Data base management.
- 中图法分类号:
- F713.5-39
- 一般附注:
- Includes index.
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