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- 题名/责任者:
- Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
- 版本说明:
- 2nd ed.
- 出版发行项:
- New York : Wiley, c2001.
- ISBN:
- 0471372897 (cloth : alk. paper)
- 载体形态项:
- xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
- 个人责任者:
- Kotabe, Masaaki.
- 附加个人名称:
- Helsen, Kristiaan.
- 论题主题:
- Export marketing-Management.
- 论题主题:
- International business enterprises-Management.
- 中图法分类号:
- F740
- 书目附注:
- Includes bibliographical references and indexes.
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