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题名/责任者:

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.

版本说明:

7th ed., international ed.

出版发行项:

Boston, MA : McGraw-Hill/Irwin, c2004.

ISBN:

0072552174

ISBN:

0071215050 (international ed.)

载体形态项:

xix, 876 p. : ill. ; 26 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Peter, J. Paul.

论题主题:

Marketing-Management.

论题主题:

Marketing-Management-Case studies.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references and index.

豆瓣简介：