MARC状态：已编 文献类型：西文图书 浏览次数：56
- 题名/责任者:
- Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.
- 出版发行项:
- New York : McGraw-Hill , c2007.
- ISBN:
- 9780071466141
- ISBN:
- 0071466142 (alk. paper)
- 载体形态项:
- xxx, 302 p. : ill. ; 23 cm.
- 个人责任者:
- Nadeau, Raymond.
- 论题主题:
- Brand name products.
- 论题主题:
- Advertising-Brand name products.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references and index.
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