- 题名/责任者:
- Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.
- 出版发行项:
- Thousand Oaks, Calif. : SAGE, c2012.
- ISBN:
- 9781412996037 (pbk.)
- ISBN:
- 1412996031 (pbk.)
- 载体形态项:
- ix, 523, [21] p. : ill. ; 24 cm.
- 附加个人名称:
- Clow, Kenneth E.
- 附加个人名称:
- Baack, Donald.
- 论题主题:
- Marketing-Management-Case studies.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references.
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