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- 题名/责任者:
- Newsjacking : the Urgent Genius of real-time advertising / Grant Hunter and Jon Burkhart.
- 出版发行项:
- London : Thames & Hudson, 2013.
- ISBN:
- 9780500516720 (hbk.)
- ISBN:
- 0500516723
- 载体形态项:
- 224 pages : illustrations (chiefly color) ; 29 cm.
- 个人责任者:
- Hunter, Grant, author.
- 附加个人名称:
- Burkhart, Jon (Creative consultant), author.
- 论题主题:
- Advertising.
- 论题主题:
- Branding (Marketing)
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
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