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- 题名/责任者:
- Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.
- 版本说明:
- 11th ed.
- 出版发行项:
- New York : McGraw-Hill/Irwin, c2013.
- ISBN:
- 9780078021718 (hbk. : alk. paper)
- 载体形态项:
- xx, 748 p. : ill. ; 24 cm.
- 个人责任者:
- Thomas, Christopher R.
- 附加个人名称:
- Maurice, S. Charles.
- 论题主题:
- Managerial economics.
- 中图法分类号:
- F270
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
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