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Online Public Access Catalogue

题名/责任者:

Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

出版发行项:

Cambridge : Cambridge University Press, 2013.

ISBN:

9781107014961 (hbk.)

ISBN:

9781107649224 (pbk.)

载体形态项:

xvi, 529 p. : ill. ; 25 cm

个人责任者:

Payne, Adrian.

附加个人名称:

Frow, Pennie.

论题主题:

Customer relations-Management.

论题主题:

BUSINESS & ECONOMICS / Sales & Selling.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--Provided by publisher.

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