MARC状态:审校 文献类型:西文图书 浏览次数:15
- 题名/责任者:
- The alignment advantage : transform your strategy, culture and customers to succeed / Richard Nugent.
- 出版发行项:
- London ; New York, NY : Kogan Page, 2023.
- ISBN:
- 9781398610606
- ISBN:
- 1398610607
- ISBN:
- 9781398610637
- ISBN:
- 1398610631
- 载体形态项:
- ix, 179 pages ; 24 cm
- 其他载体形态:
- Online version: Nugent, Richard. Alignment advantage London ; New York, NY : Kogan Page, 2023 9781398610620
- 个人责任者:
- Nugent, Richard, author.
- 论题主题:
- Strategic planning.
- 论题主题:
- Corporate culture.
- 中图法分类号:
- F272.1
- 一般附注:
- Includes index.
- 内容附注:
- Introduction -- Chapter 1: Busting business myths -- Chapter 2: The three key components of the aligned framework -- Chapter 3: How to gain the alignment advantage -- Chapter 4: The strategic starting point -- Chapter 5: How to build an aligned strategy -- Chapter 6: The truths and half-truths about culture -- Chapter 7: Crossing the cultural chasms -- Chapter 8: Aligned performance management -- Chapter 9: What is the x and why? -- Chapter 10: Aligned teams -- Chapter 11: Aligned communication -- Chapter 12: Living an aligned life -- Index.
- 摘要附注:
- "Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Peter Drucker's claim that "culture eats strategy for breakfast" is counterproductive and Simon Sinek's "start with why" approach is compelling yet flawed, Richard Nugent dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization. Illustrated with fascinating case studies from the likes of LEGO and Nike, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients"--
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