MARC状态：审校 文献类型：西文图书 浏览次数：23
- 题名/责任者:
- The business models handbook : the tools, techniques and frameworks every business professional needs to succeed / Paul Hague.
- 版本说明:
- Second edition.
- 出版发行项:
- London ; New York, NY : Kogan Page, 2023.
- ISBN:
- 9781398611757
- ISBN:
- 1398611751
- ISBN:
- 9781398611771
- ISBN:
- 1398611778
- 载体形态项:
- xii, 375 pages ; 24 cm
- 其他载体形态:
- Online version: Hague, Paul N. Business models handbook Second edition. London ; New York, NY : Kogan Page, 2023 9781398611764
- 个人责任者:
- Hague, Paul N., author.
- 论题主题:
- Strategic planning-Handbooks, manuals, etc.
- 论题主题:
- Business planning-Handbooks, manuals, etc.
- 论题主题:
- Management-Handbooks, manuals, etc.
- 中图法分类号:
- F272.1-62
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains. In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter"--
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