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题名/责任者:

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

版本说明:

8th ed.

出版发行项:

Boston : Irwin/McGraw Hill, c2001.

ISBN:

0072316020

载体形态项:

xxiv, 775 p. : ill. (some col.) ; 27 cm.

丛编说明:

The Irwin/McGraw-Hill series in marketing.

丛编统一题名:

Irwin/McGraw-Hill series in marketing.

个人责任者:

Hawkins, Del I.

附加个人名称:

Best, Roger J.

附加个人名称:

Coney, Kenneth A.

论题主题:

Consumer behavior-United States.

论题主题:

Market surveys-United States.

论题主题:

Consumer behavior-United States-Case studies.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and indexes.

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