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- 题名/责任者:
- Persuasion : social influence and compliance gaining / Robert H. Gass and John S. Seiter.
- 版本说明:
- Seventh edition.
- 出版发行项:
- New York, NY : Routledge, 2023.
- ISBN:
- 1032562013
- ISBN:
- 9781032562018 :
- 载体形态项:
- xxiii, 473 pages : illustrations (some colour) : 26 cm
- 个人责任者:
- Gass, Robert H., author.
- 附加个人名称:
- Seiter, John S., author.
- 论题主题:
- Persuasion (Psychology)
- 论题主题:
- Influence (Psychology)
- 论题主题:
- Manipulative behavior.
- 中图法分类号:
- B848.4
- 书目附注:
- Includes bibliographical references and indexes.
- 内容附注:
- Why Study Persuasion? -- What Constitutes Persuasion? -- Attitudes and Consistency - Credibility -- Communicator Characteristics and Persuasion -- Conformity and Influence in Groups -- Language and Persuasion -- Nonverbal Influence -- Structuring and Ordering Persuasive Messages -- Compliance Gaining -- Sequential Persuasion - Deception -- Motivational Appeals -- Visual Persuasion -- Esoteric Forms of Persuasion -- The Ethics of Persuasion.
- 摘要附注:
- "The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media, up-to-date research on theory and practice, an increased number of international cases, and new and expanded discussions of topics such as disinformation and 'fake news,' youth social activism, nationalism and patriotism, and the neuroscience of deception. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material"--
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