MARC状态：审校 文献类型：西文图书 浏览次数：97
- 题名/责任者:
- Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016.
- ISBN:
- 9781138837959 (hardback)
- ISBN:
- 9781138837973 (pbk.)
- 载体形态项:
- xxii, 316 pages : illustrations ; 24 cm
- 个人责任者:
- Verhoef, Peter C., author.
- 附加个人名称:
- Kooge, Edwin.
- 附加个人名称:
- Walk, Natasha.
- 论题主题:
- Consumer profiling.
- 论题主题:
- Big data.
- 论题主题:
- Marketing-Data processing.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references and index.
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