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Online Public Access Catalogue

题名/责任者:

The power of two : how companies of all sizes can build alliance networks that generate business opportunities / John K. Conlon, Melissa Giovagnoli.

出版发行项:

San Francisco : Jossey-Bass, c1998.

ISBN:

0787909467 (cloth)

载体形态项:

xii, 193 p. : ill. ; 24 cm.

丛编题名:

The Jossey-Bass business & management series

个人责任者:

Conlon, John K., 1952-

附加个人名称:

Giovagnoli, Melissa.

论题主题:

Strategic alliances (Business)

中图法分类号:

F207.7

科图法分类号:

29.1574

一般附注:

Includes index.

内容附注:

The magic number -- The advantages of joining the power of two -- An overview of the alliance process -- Leveraged networks -- The alliance champion -- Alliance analysis -- Cocreating business opportunities -- Rules of engagement -- Trust -- Cultural criteria -- The future of alliances.

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