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- 题名/责任者:
- Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.
- 出版发行项:
- Boston : Houghton Mifflin, c2000.
- ISBN:
- 039587050X
- 载体形态项:
- xxiv, 474, 12 p. : col. ill. ; 26 cm.
- 个人责任者:
- Anderson, Carol H.
- 附加个人名称:
- Vincze, Julian W.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Strategic planning.
- 中图法分类号:
- F713.56
- 科图法分类号:
- 29.41903
- 书目附注:
- Includes bibliographical references and index.
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