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题名/责任者:

Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / Graham H. Roberts.

出版发行项:

London ; New York, NY : Routledge, Taylor & Francis Group, 2016.

ISBN:

9780415722407 (hardback)

载体形态项:

200 pages ; 24 cm

丛编说明:

Routledge interpretive marketing research

个人责任者:

Roberts, Graham H., author.

论题主题:

Consumers-Russia (Federation)

论题主题:

Consumption (Economics)-Social aspects-Russia (Federation)

论题主题:

Marketing-Russia (Federation)

论题主题:

Branding (Marketing)-Russia (Federation)

论题主题:

Group identity-Russia (Federation)

中图法分类号:

F735.123

中图法分类号:

F151.247

书目附注:

Includes bibliographical references (pages [156]-192) and index.

豆瓣简介：