MARC状态：已编 文献类型：西文图书 浏览次数：45
- 题名/责任者:
- Innovation and strategy of online games / Jong H. Wi.
- 版本说明:
- 1st ed.
- 出版发行项:
- London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, c2009.
- ISBN:
- 9781848163560
- ISBN:
- 1848163568
- 载体形态项:
- xx, 220 p. : ill. ; 24 cm.
- 丛编说明:
- Series on technology management ; v. 14
- 个人责任者:
- Jong, H. Wi.
- 中图法分类号:
- G899
- 科图法分类号:
- 39.998
- 书目附注:
- Includes bibliographical references (p. 211-214) and index.
- 内容附注:
- Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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