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题名/责任者:

Introduction to corporate communication : case studies from India / Charu Lata Singh and Mona Gupta.

版本说明:

First edition.

出版发行项:

London ; New York : Routledge India, 2022.

ISBN:

9781032149264 :

ISBN:

9780367500368

ISBN:

0367500361

载体形态项:

x, 290 pages : illustrations (black and white) ; 24 cm

个人责任者:

Charu Lata, 1966- author.

附加个人名称:

Gupta, Mona, author.

论题主题:

Business communication.

中图法分类号:

F270

一般附注:

Includes index (pages 283-290)

摘要附注:

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication; investor relations; corporate social responsibility and philanthropy; branding; crisis management; and corporate ethics and governance among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relation and marketing as well as communication and marketing practitioners.

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