MARC状态：已编 文献类型：西文图书 浏览次数：56
- 题名/责任者:
- Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
- 出版发行项:
- Upper Saddle River, NJ : Prentice Hall PTR, c2002.
- ISBN:
- 0139696946
- 载体形态项:
- xxxii, 302 p. : ill. ; 25 cm.
- 个人责任者:
- Cagan, Jonathan, 1961-
- 附加个人名称:
- Vogel, Craig M.
- 论题主题:
- New products.
- 论题主题:
- Production planning.
- 论题主题:
- Product management.
- 论题主题:
- Marketing research.
- 中图法分类号:
- F273
- 中图法分类号:
- F406.3
- 书目附注:
- Includes bibliographical references and index.
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