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- 题名/责任者:
- Broadcast/cable copywriting / Peter B. Orlik.
- 版本说明:
- 5th ed.
- 出版发行项:
- Boston : Allyn and Bacon, c1994.
- ISBN:
- 0205150829
- 载体形态项:
- xx, 540 p. : ill. ; 25 cm.
- 个人责任者:
- Orlik, Peter B.
- 附加个人名称:
- Orlik, Peter B. Broadcast copywriting.
- 论题主题:
- Broadcasting-Authorship.
- 论题主题:
- Broadcast advertising.
- 中图法分类号:
- G222
- 一般附注:
- "Previous editions were published under the title Broadcast copywriting ... "--T.p. verso.
- 书目附注:
- Includes bibliographical references and index.
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