MARC状态:已编 文献类型:西文图书 浏览次数:69
- 题名/责任者:
- Marketing channels = 市场营销渠道 / Anne T. Coughlan ... [et al.]
- 版本说明:
- 6th ed.
- 出版发行项:
- 北京 : 清华大学出版社, 2001.
- ISBN:
- 7302047383
- 载体形态项:
- xxii, 590 p. : ill. ; 26 cm.
- 变异题名:
- 市场营销渠道
- 丛编题名:
- 清华营销学系列英文版教材
- 附加个人名称:
- Coughlan, Anne T.
- 论题主题:
- Marketing channels.
- 中图法分类号:
- F713.50
- 一般附注:
- Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996.
- 书目附注:
- Includes bibliographical references and indexes.
- 原版附注:
- Originaliy published: Englewood Cliffs. N.J. : Prentice Hall, c2001, 6th ed.
- 语种附注:
- With Chinese prefaces and contents.
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