MARC状态:已编 文献类型:西文图书 浏览次数:46
- 题名/责任者:
- Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor.
- 版本说明:
- 5th ed.
- 出版发行项:
- Homewood, Ill. : R.D. Irwin, 1985.
- ISBN:
- 025603236X
- 载体形态项:
- xviii, 818 p. : ill. ; 25 cm.
- 个人责任者:
- Scott, James Dacon.
- 附加个人名称:
- Rewoldt, Stewart Henry, 1922- Introduction to marketing management.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713
- 一般附注:
- Previous eds. by Stewart Henry Rewoldt.
- 书目附注:
- Includes bibliographical references and indexes.
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