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- 题名/责任者:
- Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
- 出版发行项:
- New York : McGraw-Hill, c1992.
- ISBN:
- 0070067570
- 载体形态项:
- xix, 488 p. : ill. ; 24 cm.
- 个人责任者:
- Bowersox, Donald J.
- 附加个人名称:
- Cooper, M. Bixby.
- 论题主题:
- Marketing channels-Management.
- 论题主题:
- Business logistics.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 458-459) and index.
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