MARC状态：已编 文献类型：西文非书资料 浏览次数：83
- 题名/责任者:
- DDB needham lifestyle survey data disk for use with Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 版本说明:
- 9th ed.
- 出版发行项:
- Boston : McGraw-Hill Irwin, c2004.
- ISBN:
- 0072536861 (alk. paper)
- ISBN:
- 0071214690 (international : alk. paper)
- ISBN:
- 0072536926
- 载体形态项:
- 1 CD-ROM : col. : 12 cm.
- 个人责任者:
- Hawkins, Del I.
- 附加个人名称:
- Coney, Kenneth A.
- 附加个人名称:
- Best, Roger J.
- 论题主题:
- Market surveys-United States.
- 论题主题:
- Consumer behavior-United States-Case studies.
- 论题主题:
- Consumer behavior-United States.
- 中图法分类号:
- F713.55
- 一般附注:
- Book title :Consumer behavior.
- 一般附注:
- Title from CD-ROM cover.
- 计算机文件附注:
- Computer program
- 系统细节附注:
- System requirements for accompying CD ROM.
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