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Online Public Access Catalogue

题名/责任者:

International marketing / Philip R. Cateora, John L. Graham.

版本说明:

11th ed.

出版发行项:

New York : Irwin McGraw-Hill, c2002.

ISBN:

0072398841 (hardback)

ISBN:

0071123121

载体形态项:

xxv, 694 p. : ill. ; 29 cm.

丛编题名:

The McGraw-Hill/Irwin series in marketing

个人责任者:

Cateora, Philip R.

附加个人名称:

Graham, John L.

论题主题:

Export marketing.

论题主题:

International business enterprises.

中图法分类号:

F740.2

书目附注:

Includes bibliographical references and indexes.

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