MARC状态：已编 文献类型：西文图书 浏览次数：60
- 题名/责任者:
- The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton = 技术与创新的管理 ： 战略视角 / 玛格丽特·A·怀特,加里·D·布鲁顿著.
- 出版发行项:
- BEIJING : Publishing House of Electronics Industry, 2007.
- ISBN:
- 7121033097
- 载体形态项:
- xx, 404 p. : ill. ; 24 cm.
- 变异题名:
- 技术与创新的管理战略视角
- 丛编题名:
- 21世纪经管权威教材
- 个人责任者:
- White, Margaret A. (Margaret Alice)
- 附加个人名称:
- Bruton, Garry D.
- 论题主题:
- Technological innovations-Management.
- 论题主题:
- New products-Management.
- 论题主题:
- High technology industries-Management.
- 中图法分类号:
- F273.1
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
- 原版附注:
- Reprint.Originally published: Mason, OH :Thomson/South-Western,c2007. 0324353650
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