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题名/责任者:

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

15th ed.

出版发行项:

Boston, Mass. : McGraw-Hill, 2005.

ISBN:

0072525231 (alk. paper)

ISBN:

0072525274 (CD-ROM)

载体形态项:

xli, 793 [22] p. : col. ill. ; 28 cm.+ 1 CD-ROM (4 3/4 in.)

丛编题名:

McGraw-Hill/Irwin series in marketing.

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing-Management.

中图法分类号:

F713.50

一般附注:

McCarthy's name appears first on the earlier edition.

书目附注:

Includes bibliographical references (p. 725-787) and indexes.

豆瓣简介：