MARC状态：已编 文献类型：西文图书 浏览次数：58
- 题名/责任者:
- Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III.
- 出版发行项:
- Boston, Mass. : McGraw-Hill, c2004.
- ISBN:
- 0072847700 (alk. paper)
- ISBN:
- 007121514X (int. : pbk.)
- 载体形态项:
- 1 v. (various pagings) : col. ill. ; 26 cm.
- 个人责任者:
- Thompson, Arthur A., 1940-
- 附加个人名称:
- Gamble, John (John E.)
- 附加个人名称:
- Strickland, A. J. (Alonzo J.)
- 论题主题:
- Strategic planning.
- 论题主题:
- Industrial management.
- 论题主题:
- Conglomerate corporations-Management.
- 论题主题:
- Strategic planning-Case studies.
- 中图法分类号:
- F272
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