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- 题名/责任者:
- How to get people to do stuff : master the art and science of persuasion and motivation / Susan M. Weinschenk.
- 出版发行项:
- [Berkeley, CA] : New Riders, c2013.
- ISBN:
- 9780321884503 (pbk.)
- ISBN:
- 0321884507 (pbk.)
- 载体形态项:
- x, 205 p. ; 23 cm.
- 个人责任者:
- Weinschenk, Susan.
- 论题主题:
- Persuasion (Psychology)
- 论题主题:
- Motivation (Psychology)
- 中图法分类号:
- B848.4
- 书目附注:
- Includes bibliographical referencs (p. [197]-201) and index.
- 内容附注:
- The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list.
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