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题名/责任者:

The last mile : creating social and economic value from behavioral insights / Dilip Soman ; with illustrations by Yue Zhuo.

出版发行项:

Toronto ; Buffalo ; London : University of Toronto Press, [2015]

ISBN:

9781442650435 (hbk.)

ISBN:

1442650435 (hbk.)

载体形态项:

xiii, 282 pages : illustrations ; 24 cm.

个人责任者:

Soman, Dilip, author.

论题主题:

Economics-Psychological aspects.

论题主题:

Economics-Sociological aspects.

论题主题:

Human behavior-Economic aspects.

论题主题:

Human behavior-Social aspects.

论题主题:

Choice (Psychology)-Economic aspects.

论题主题:

Decision making-Psychological aspects.

论题主题:

釫conomie politique-Aspect psychologique.

论题主题:

釫conomie politique-Aspect sociologique.

论题主题:

Comportement humain-Aspect 鈋conomique.

论题主题:

Comportement humain-Aspect social.

论题主题:

Choix (Psychologie)-Aspect 鈋conomique.

论题主题:

Prise de d鈋cision-Aspect psychologique.

论题主题:

Choice (Psychology)-Economic aspects.

论题主题:

Consumer behavior.

论题主题:

Decision making-Psychological aspects.

论题主题:

Economics-Psychological aspects.

论题主题:

Economics-Sociological aspects.

论题主题:

Human behavior-Economic aspects.

论题主题:

Human behavior-Social aspects.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

内容附注:

The last mile -- Choice architecture and nudging -- Choice -- Money -- Time -- A theory of decision points -- Experiments and trials -- Understanding preferences and judgments -- Choice repair -- Choice architecture : a process approach -- Decision crutches -- Disclosures -- Retailing -- The last mile of the last mile -- Appendix 1: A glossary of behavioral phenomena and nudging concepts -- Appendix 2: Tools for the choice architect.

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