MARC状态：审校 文献类型：西文图书 浏览次数：92
- 题名/责任者:
- The Alibaba way : unleashing grassroots entrepreneurship to build the world's most innovative Internet company / Ying Lowrey ; translated by Martha Avery
- 出版发行项:
- New York : McGraw-Hill Education, [2016]
- ISBN:
- 9781259585401 (hardcover)
- ISBN:
- 1259585409 (hardcover)
- 其它标准号:
- 40025964265
- 载体形态项:
- xxiv, 321 pages : illustrations ; 24 cm
- 个人责任者:
- Lowrey, Ying, author
- 附加个人名称:
- Avery, Martha, 1951- translator.
- 团体名称主题:
- Alibaba (Firm)-History.
- 论题主题:
- New business enterprises-China-Management.
- 论题主题:
- Small business-China-Management.
- 论题主题:
- Success in business.
- 体裁索引词:
- History.
- 中图法分类号:
- F279.243
- 一般附注:
- Translated from the Chinese
- 一般附注:
- Series title from book jacket
- 书目附注:
- Includes bibliographical references and index
- 内容附注:
- The Alibaba way -- Alibaba's efficiency and the Alibaba ecosystem / Chen Liang -- The Taobao platform : teaching people how to fish / Fang Ruonai -- Clustering innovations that started with 1688.com / Xiang Songlin -- Integrity capital-based microfinance / Dong Youying -- E-commerce legislation and innovations in regulatory supervision by the public / Huang Lingling -- The "routinization" of Alibaba's corporate culture innovation / Quan Tao -- Grassroots startups are the way to expand employment / Sun Xiaoyu, Xiang Songlin, and Ying Lowrey
- 摘要附注:
- "The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"--
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