中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Organic social media : how to build flourishing online communities / Jenny Li Fowler.

出版发行项:

London, United Kingdom ; New York, NY : Kogan Page, 2024.

ISBN:

9781398612990

ISBN:

9781398612976

载体形态项:

xvii, 204 pages ; 24 cm

其他载体形态:

Online version: Fowler, Jenny Li. Organic social media London, United Kingdom ; New York, NY : Kogan Page, 2023 9781398612983

个人责任者:

Fowler, Jenny Li, author.

论题主题:

Social media.

论题主题:

Internet marketing.

论题主题:

Online social networks.

论题主题:

Communication.

论题主题:

Internet in publicity.

中图法分类号:

G206.2

书目附注:

Includes bibliographical references and index.

摘要附注:

"Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization"--

豆瓣简介：