中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

版本说明:

12th ed.

出版发行项:

Englewood Cliffs, N.J. : Prentice Hall, c1993.

ISBN:

0135175666 (student ed.)

ISBN:

0135175747 (anotated instructor's ed.)

载体形态项:

xix, 755 p. : ill. (some col.) ; 29 cm.

丛编题名:

The Prentice Hall series in marketing

个人责任者:

Russell, Thomas, 1941-

附加个人名称:

Lane, W. Ronald, 1940-

附加个人名称:

Kleppner, Otto, 1899- Advertising procedure.

论题主题:

Advertising.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references and index.

豆瓣简介：