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题名/责任者:

Qualitative research using social media / Gwen Bouvier and Joel Rasmussen.

出版发行项:

New York, NY : Routledge, 2022.

ISBN:

9780367333508

ISBN:

9780367333478

载体形态项:

viii, 203 pages : illustrations (black and white) ; 25 cm.

个人责任者:

Bouvier, Gwen, author.

附加个人名称:

Rasmussen, Joel (Sociologist), author.

论题主题:

Qualitative research.

论题主题:

Online social networks-Research.

论题主题:

Social sciences-Research-Methodology.

中图法分类号:

C3

书目附注:

Includes bibliographical references (pages 176-199) and index.

摘要附注:

"Do you want to study influencers? Opinions and comments on a collection of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science based degrees"--

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