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题名/责任者:

Reimagining luxury : building a sustainable future for your brand / Diana Verde Nieto.

出版发行项:

London, United Kingdom ; New York, NY : Kogan Page, [2024]

出版发行项:

?2024

ISBN:

9781398613638

ISBN:

9781398613652

载体形态项:

xii, 253 pages : illustrations ; 25 cm

个人责任者:

Nieto, Diana Verde, author.

论题主题:

Luxury goods industry-Environmental aspects.

论题主题:

Sustainability.

中图法分类号:

F407.86

书目附注:

Includes bibliographical references and index.

摘要附注:

"It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century. Reimagining Luxury empowers 'the reimaginers' to take action and create change by offering practical frameworks and concrete examples. Whether you are an industry professional with years of experience or just starting out, the book will help accelerate your path towards positive change. Covering everything from environmental and social topics to positive storytelling, Reimagining Luxury offers readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. The author, Verde Nieto, brings a wealth of knowledge and practical experience to the table as an Adviser at Sustainnovate and Co-Founder of Positive Luxury. Readers can trust that the advice presented is based on both deep expertise and practical experience. If your goal is to embrace sustainable innovation as a catalyst of social and economic growth, then Reimagining Luxury is a must-read."--Publisher's website.

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