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- 题名/责任者:
- Data analysis using SQL and Excel / Gordon S. Linoff.
- 版本说明:
- Second edition.
- 出版发行项:
- Indianapolis, IN : John Wiley & Sons, Inc., [2016]
- ISBN:
- 111902143X (pbk.)
- ISBN:
- 9781119021438 (pbk.)
- 载体形态项:
- xlvi, 744 pages : illustrations ; 24 cm
- 个人责任者:
- Linoff, Gordon, author.
- 统一题名主题:
- Microsoft Excel (Computer file)
- 论题主题:
- Data mining.
- 中图法分类号:
- TP312
- 中图法分类号:
- TP317.3
- 一般附注:
- Includes index.
- 内容附注:
- A Data Miner Looks at SQL -- What's in a Table? Getting Started with Data Exploration -- How Different Is Different? -- Where Is It All Happening? Location, Location, Location -- It's a Matter of Time -- How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value -- Factors Affecting Survival: The What and Why of Customer Tenure -- Customer Purchases and Other Repeated Events -- What's in a Shopping Cart? Market Basket Analysis -- Association Rules and Beyond -- Data Mining Models in SQL -- The Best-Fit Line: Linear Regression Models -- Building Customer Signatures for Further Analysis -- Performance Is the Issue: Using SQL Effectively -- Equivalent Constructs Among Databases.
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