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- 题名/责任者:
- Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
- 版本说明:
- 4th ed.
- 出版发行项:
- Boston : Irwin/McGraw-Hill, c1997.
- ISBN:
- 0256214425
- 载体形态项:
- 1 v. (various pagings) : ill. ; 24 cm.
- 丛编统一题名:
- Irwin series in marketing.
- 个人责任者:
- Lehmann, Donald R.
- 附加个人名称:
- Winer, Russell S.
- 论题主题:
- Marketing-United States-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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