中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Inside b-to-c commerce on the web = B-to-C电子商务/ A.J.Slywotzky.

出版发行项:

北京 : 中国人民大学出版社, 2002.

ISBN:

7300041817

载体形态项:

v, 205 p. : ill. ; 28 cm.

变异题名:

B-to-C电子商务

丛编说明:

Harvard Business School case selections. From the field = 哈佛商学案例精选集. 实务系列

丛编统一题名:

Harvard Business School case selections. From the field.

论题主题:

Electronic commerce.

论题主题:

Internet marketing.

中图法分类号:

F713.36

书目附注:

Includes bibliographical references.

原版附注:

Reprint. Originally published: Boston, Mass. : Harvard Business School Publishing, c2000.

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