MARC状态:已编 文献类型:西文图书 浏览次数:66
- 题名/责任者:
- Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
- 版本说明:
- 4th ed.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice Hall, c2003.
- ISBN:
- 0130351350
- 载体形态项:
- xxxi, 642 p. : col. ill., col. maps ; 27 cm.
- 个人责任者:
- Burns, Alvin C.
- 附加个人名称:
- Bush, Ronald F.
- 统一题名主题:
- SPSS for Windows.
- 论题主题:
- Marketing research.
- 中图法分类号:
- F713.52
- 一般附注:
- "SPSS student version 11.0 for Windows"--CD-ROM.
- 书目附注:
- Includes bibliographical references (p. 611-628) and index.
全部MARC细节信息>>