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题名/责任者:

High visibility : transforming your personal and professional brand / by Irving Rein ... [et al.].

版本说明:

3rd ed.

出版发行项:

New York : McGraw-Hill, c2006.

ISBN:

0071456805 (alk. paper)

载体形态项:

xii, 366 p. : ill. ; 24 cm.

附加个人名称:

Rein, Irving J.

附加个人名称:

Rein, Irving J. High visibility.

论题主题:

Publicity.

论题主题:

Fame.

论题主题:

Celebrities.

中图法分类号:

F273.2

一般附注:

Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.

书目附注:

Includes bibliographical references and index.

内容附注:

Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.

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