MARC状态：已编 文献类型：西文图书 浏览次数：5
- 题名/责任者:
- Airline operations and management : a management textbook / Gerald N. Cook & Bruce G. Billig.
- 版本说明:
- Second edition.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, 2023.
- ISBN:
- 9781032268736
- ISBN:
- 9781032268729
- 载体形态项:
- xvii, 343 pages ; 25 cm
- 个人责任者:
- Cook, Gerald N., author.
- 附加个人名称:
- Billig, Bruce G., author.
- 论题主题:
- Airlines-Management.
- 中图法分类号:
- F560.3
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples, a range of international case studies exploring real-life applications, new or increased coverage of key topics such as the pandemic, state aid and new business models, new chapters on fleet management and labor relations and HRM and lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area"--
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