MARC状态:已编 文献类型:西文图书 浏览次数:47
- 题名/责任者:
- Corporate innovation : marketing and strategy / Gordon R. Foxall.
- 出版发行项:
- London : Croom Helm, 1984.
- ISBN:
- 0709910207
- 载体形态项:
- 276 p. : ill. ; 23 cm.
- 个人责任者:
- Foxall, G. R.
- 论题主题:
- New products-Management.
- 论题主题:
- Product management.
- 中图法分类号:
- F276.6
- 书目附注:
- Includes bibliographical references (p. 272-274) and index.
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