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Online Public Access Catalogue

题名/责任者:

Consumer culture theory in Asia : history and contemporary issues / edited by Yuko Minowa and Russell Belk.

出版发行项:

New York, NY : Routledge, 2022.

ISBN:

9780367629496

ISBN:

9780367629502

载体形态项:

xix, 273 pages : illustrations ; 24 cm.

丛编说明:

Routledge frontiers in the development of international business, management and marketing

附加个人名称:

Minowa, Yuko, editor.

附加个人名称:

Belk, Russell W., editor.

论题主题:

Consumer behavior-Asia.

论题主题:

Consumption (Economics)-Asia.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistoric patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers' identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to consumer culture theory, and for postgraduate students interested in CCT or writing a consumer culture related thesis"--

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